Category
🛒 Shopping
5 problems
Every clothing brand uses different size charts making online shopping a guessing game with no reliable standard
You know your measurements. You have been buying clothes for decades. You know that in most brands you wear a medium. You find a shirt you want to buy online. You check the size ch...
Buying concert tickets from resellers has become a genuine gamble with no reliable way to verify authenticity before the show
Understanding ticket fraud requires understanding why primary market tickets sell out in minutes for popular shows. Ticketmaster processes tens of millions of ticket purchases simu...
Facebook Marketplace has no safe way to pay, meet, or arrange delivery and fraud is the predictable result
Facebook Marketplace launched in 2016 as a simple feature within the Facebook app. It grew by leveraging the existing social graph to create a sense of familiarity and trust in wha...
Greenwashing has made every eco-friendly claim meaningless and consumers have no reliable way to verify impact
Sustainable. It appears on $6 moisturisers and $600 sofas. On fast fashion from brands producing billions of garments annually and on artisan goods made in small batches. On produc...
Hotels call rooms ocean view when you can barely see water, and there is no standard that stops them
Ocean view rooms exist in a category of their own on every booking platform. They are filtered separately, priced separately, and marketed with photos that frame them as a fundamen...